Audience research

Part 1:

1.) 4.338 billion people are using the internet, 57% penetration
2.) 3.484 active social media users,penetration 45%
3.) facebook, youtube, whatsapp, FB messenger, we chat
4.) -18-25, 16% male, 11% female
     -25- 34, 19% male, 13% female
5.) 4.22 million internet users in NZ, 88% penetration
      3.40 million active social media users, 71% penetration
6.) top 3 devices used are - mobile phone (any type, 92%)
                                          - laptop (84%)
                                          - television (91%)
7.) average of 2 hrs 42 mins
8.) -94% watch videos online
     -57% stream tv content via internet
9.) NZ's top social media sites
     - you tube
     - face book
     - messenger
     - instagram
     - pinterest

Part 2:

1.) people born mid 1990's to mid 200's
2.) you tube, instagram, snapchat, twitter, ipad, ipod, iphone
3.)influence their opinions on a whole ariety of socia, political, and environmental issues, act as act as catalyst for discussion with friends and family.
4.)movie trailers, word of mouth, people on sociaal media, friends and family.
5.)chilled, Intimate, hyped, in the know, creative, socially conscious
6.)because it is easier, cheaper, more convenient, safe, comfortable.
7.)expensive, inflexible, inconvenient, less comfortable